When is it permissible to advertise discounted or free services in chiropractic practice?

Advertising discounted or free services in chiropractic practice is permissible when the regular price is disclosed. This requirement aims to maintain transparency with potential patients and ensure that they are fully informed about the value of services being offered. By clearly stating the original price alongside any discounts or promotional offerings, chiropractors can help patients understand the financial implications of the treatment and avoid any misleading impressions.

The integrity of the advertising not only protects the consumer but also helps uphold the ethical standards of the chiropractic profession. This practice aligns with regulations set forth to prevent deceptive marketing strategies that could confuse or mislead patients regarding the costs of care.

The other options do not relate directly to permissible advertising practices. For example, the mention of providing referrals to labs, even if involving immediate family members, does not address the criteria for advertising discounts and can raise other ethical concerns. Similarly, the stipulations regarding payments for unlawfully referred patients and the conditions of referrals within a geographical radius are not pertinent to discount advertising practices. These points, while they may involve other aspects of chiropractic law, do not contribute to the rules surrounding the promotion of services through advertising.