What is a requirement when advertising chiropractic services?

Disclosing regular pricing when advertising chiropractic services is important because it promotes transparency and helps consumers make informed decisions. California law emphasizes that advertising must not be misleading and should represent services and costs accurately. By providing regular pricing, chiropractors ensure that potential patients are aware of the financial implications of receiving care, which is a vital aspect of ethical practice and compliance with the law.

In contrast, highlighting patient reviews, while beneficial for building trust, is not a mandated requirement in California chiropractic advertising. Offering free services is not a requirement and could lead to ethical concerns or potential violations of practice standards. Additionally, limiting discounted rates to only new patients can create unfair pricing structures and does not align with the principles of fair practice. Thus, regular pricing disclosure stands out as the key requirement in this context.