What can be requested by the state department if false advertising claims are made?

When false advertising claims are made, the state department can request supporting documents for the advertisement claims to verify the truthfulness of those claims. This process is crucial in ensuring that any promotional material used by chiropractors is accurate and not misleading.

Supporting documents could include evidence such as clinical studies, statistical data, or testimonials that substantiate the claims being made in the advertisements. This requirement is in place to protect consumers from potentially harmful misinformation and to uphold the integrity of the chiropractic profession.

Fines, client contact information, or public apologies are not standard requests by the state department concerning false advertising. Instead, the focus tends to be on substantiating claims to maintain a legitimate and ethical practice. This emphasizes the accountability of practitioners in providing credible information in their advertising efforts.